Let’s digitalize SmartParts® by Aramine!
“We are pleased to announce the launch of our new visual identity for our SmartParts brand. This change is part of the transformation and digitalization of our services”, announced Christophe MELKONIAN, President of Aramine and SmartParts.
After the launch of its e-shop website for genuine spare parts and components in 2022 with more than 850,000 references in stock, (shop.aramine.com), Aramine welcomes its third Kardex (leading supplier of automated storage solutions) in its largest warehouse located in the South of France.
These innovative systems increase productivity by more than 60%, saving time during order preparation and improving the quality of service. In addition, the French company is about to implement a new ERP (Enterprise Resource Planning). This new management tool will enable the company to manage its business more efficiently and to offer customers even better services with seamless workflow.
“We are confident that this new technology will enable us to provide an optimal customer Experience”, said Christophe MELKONIAN. “It was important to embrace this positive change in our processes and this modern design in our graphic charter. This is why we decided to take a more original approach in order to stand out and strengthen our presence on the market”, commented Cécile CAILLAT, Aramine Marketing Director.
SmartParts; new mascot is a Bulldog, a symbolic of determination and protection
“The symbolic of the Bulldog came naturally to us as it is a popular dog that is known for its determination and perseverance, reflecting the qualities of our purchasing department. The bulldog is also a protective animal that will not back down from defending its niche. This mascot therefore represents our company and the values we stand for”, explained Christophe MELKONIAN.
“At Aramine, we are committed to the future and the modernisation of our services. The redesign of our corporate identity and the adoption of new technologies reflect our commitment to operational excellence and the enhancement of the customer experience.
We have already seen this progress with early adopters of our e-shop who appreciate the outstanding selection of spare parts and components available, the user-friendly ordering process and our responsive, multi-lingual customer service. We are confident that these changes will strengthen our market position and allow SmartParts to keep offering innovative and efficient solutions to all our customers”, concluded Cécile CAILLAT.
