Auctioneering body ensures fair play
With an incredible rise in the popularity of auctions as a means of selling and buying assets consumers are seeking ways to differentiate between trustworthy and professional auctioneers to shop or dispose of their unwanted assets in a rapid and safe way.
Undoubtedly the best place to look is at the official Professional body for auctioneers, South African Institute of Auctioneers (SAIA), where confirmation can be sought. This is the public’s surefire way of establishing credentials and know that the auctioneer in question is professional and trustworthy. Membership of SAIA means the auctioneer in question conforms with all necessary rules, regulations, acts, and requirements of the industry and sets it apart from non-members.
Founded in 1989, SAIA has been instrumental in shaping the auction industry by ensuring that all members uphold the highest standards of integrity and transparency. Members are required to adhere to a strict code of conduct and ethics, ensuring full compliance with all legal requirements, including the Consumer Protection Act (CPA). This not only protects auctioneers but also provides assurance to buyers and sellers that they are engaging with a trustworthy professional.
According to SAIA’s head of memberships, Marc Roberts, unethical operators continue to pose a risk to the industry by falsely claiming SAIA membership. By being part of SAIA, auctioneers gain credibility and safeguard their clients against fraud and non-compliant auction practices.
He adds there are numerous other benefits for auctioneers who choose to take up membership with the institute. For example, many government and parastatal tenders are making it a pre-requisite to be a SAIA-accredited member as part of their awarding process. This exclusivity gives members a significant business advantage, ensuring they have access to lucrative contracts that non-members cannot compete for.
“Auctioneers also face complex legal and compliance challenges. As a result we provide governance and legal guidance to members, ensuring they are always on the right side of the law and industry regulations. Another major benefit since 2023 is that SAIA was officially acknowledged by the National Auctioneers Association (NAA) in the United States as an important international member. SAIA members receive NAA International Membership, granting them access to a global network of auction professionals and best practices.
“We also prioritise industry education by offering quality learnership programs, professional designations and continuous training. Members gain access to essential resources such as best practices, case studies and expert insights, helping them refine their skills and stay ahead of industry trends, “says Marc.
He adds that members can advertise their business and upcoming auctions on the official SAIA website – www.auctioneering.co.za – as well as benefiting from industry reputation management, promotional videos and media exposure. Members gain access to exclusive advertising opportunities through SAIA’s communication platforms, including auction mailers sent to a dedicated buyer database, notifications to SAIA App users and promotional campaigns across SAIA’s social media channels.
Public trust
For buyers and sellers, working with a SAIA-registered auctioneers ensures peace of mind, legal compliance and access to professional service. Engaging with unregistered auctioneers exposes stakeholders to significant financial and legal risks. SAIA members are fully compliant with CPA regulations to protect both buyers and sellers. They uphold a strict ethical code of conduct ensuring fair, transparent and professional auctions.
“If you are looking to appoint an auctioneer for asset disposal, always verify their SAIA membership to protect your interests. Beware of individuals and companies falsely claiming SAIA membership.
For verification and guidance, contact SAIA at sonja.styger@auctioneering.co.za
“Remember that becoming part of SAIA means joining a prestigious network of auctioneers committed to excellence, professionalism and industry leadership. New and upcoming auctioneers should secure their futures and enhance their credibility by signing up as a SAIA member,” Marc concludes.
